Prior to studying Online Marketing Web 2.0 strategies and technologies, I didnt know what Personal Branding or Attraction Marketing was all about, but I did know about, and have used, Traditional Marketing for years.
We, at Developmental Performance Consultants, want to share some insights regarding Personal Branding Marketing vs. Traditional marketing.
Your Online Marketing efforts can bring, literally, millions of people to your door simply by adding your personal touch with a Personal Branding
YouTube has given us, as internet marketers, a level playing field by providing us their FREE platform to host our videos.
You can create a website or hire a web designer to create one for you. On your website you will acquaint visitors about what it is you have to offer them. They will either like your energy and return for more information or they will keep searching for someone whom they relate to. The whole purpose of your website however, is to create a relationship with your visitors.
People like to buy from people so it is important when someone goes to your website, and opts-in for more information, you send them a personalized thank you email and then follow up with a personal phone call. You separate yourself from all the other marketers when you practice this.
Traditional Marketing efforts, on the other hand, are more arduous and almost always very costly to say the least! Advertising space in magazines, newspapers, brochures,T.V., etc could cost you well into the hundreds of thousands of dollars and the ROI is still just a hope and a prayer away.
Traditional Marketing is very generic in its approach as the reach is extremely broad. The personal touch is not present when you are sending your message out to millions of people in the hopes they see a value in your offerings.
Take a close look at how your business can profit by implementing Personal Branding campaigns.
Let us help you!!