June 2021, Florida, USA — Revenue is what's so important about generating leads.
A lead can be a person or a company that takes an interest in your products or services. And in this article, we'll let you in on a lot of tried-and-tested secrets on how to generate leads online.
Here are the topics that we'll be discussing here:
- What are Lead Generation and Online Lead Generation?
- What are the two main categories for generating leads?
- 21 Ways for getting leads for free (that works!)
- How can a virtual assistant generate leads for me?
- Hire your Lead Gen VA now
And many more, in the full article!
What are Lead Generation and Online Lead Generation?
Lead generation is the process of attracting a person's or a company's interest and converting them into customers.
In digital marketing, how to generate leads online is by attracting and engaging prospective buyers on social media. You want them to be able to easily find you, follow your social media accounts, subscribe to your email list or video channels, and stay up to date on the latest news about your company and products.
Simply put, it is the process of capturing the attention of prospective buyers and clients and converting them into actual customers.
As a result, effective lead generation occurs when an inquiry is converted into a sale.
What are the two main categories for generating leads?
1. Outbound or interruption lead generation
- In this process, you are responsible for initiating contact with potential leads.
Cold calls and direct emails are the best examples of this type of marketing for qualified opportunities.
2. Inbound lead generation
-Refers to allowing your prospects to come to you.
Content marketing, blogging, SEO, lead nurturing, live chat/messaging, live events, and a bit of program advertising are all used in this online marketing.
Despite their differences, both tactics aim for the same thing: to generate leads.
21 Ways for getting leads for free (that work!)
This next list is a preview, but we have listed 21 ways to get leads for free in our full blog post—do check them out!
1. Continue marketing to your current customers
An effective way to do lead generation for free is by focusing on the ones you already have.
Businesses most often tend to overlook their existing customers and thus miss out on potential leads. Don't fall into that trap! Try these instead:
a. Send them flyers and reminders through email. This way, you can nurture a connection with them and let them know of your availability.
b. Start updating them on new products or solutions you offer through email blasts or newsletters.
c. Create discounts and send them vouchers to encourage a repeat sale and bring in revenue.
2. Make a Press Release
An excellent way to stir interest is by making it newsworthy across all media particularly, social media. Create a press release and make an announcement for free by posting it on your social media accounts, your official pages, as well as enclose it in your email to existing customers and potential ones.
Include an invite in your marketing collaterals to sign up for your page and to subscribe to your emails on your press release to further pursue opportunities.
3. Use Search Engine Optimization for a boost
Increase your lead generation efforts by optimizing your website for search engines. To capture leads, use keywords and key phrases that potential customers type into search engines like Google or your website's pages and blogs.
Several free SEO tools are available to assist you in obtaining a high site rating; these tools will provide recommendations and optimize your site to appear on the first page of search results.
4. Allow your lead landing page to do it
A landing page is more than just images and generic information. Use it to enhance your marketing campaigns and improve your conversion rate.
You can include a button wherein visitors will be asked to input their contact information, such as their names, email addresses, and phone number.
With this, it functions beyond just directing people to your website. Instead, it becomes a means for you to initiate new income opportunities.
5. Start a blog
A blog does these two things for your business:
a. It provides you with content where you can place keyword and phrases when used effectively, will improve your site ranking
b. It gives you a platform to inform and connect with people.
Experts in inbound marketing suggest that having a blog lets you develop your standing as an expert in your industry, attracting more leads to your company.
6. Use social media to your advantage
Is there anyone else left on the planet who's not on social media? Take advantage of apps and their users by linking your official pages to your posts and blog.
Use the "follow" button to direct customers to your page where they can learn more about your company and eventually increase your revenue.
7. Design to attract
A good web design does look good not only visually but also effectively performs inbound marketing for you. It should be planned to drive traffic to your page and collect data for leads.
Make it informative and engaging to enhance your marketing efforts and gather relevant information on prospective customers.
Fourteen more free and proven ways to generate leads for your business are listed in our full blog post!
How can a virtual assistant generate leads for me?
A virtual assistant specializing in generating leads will help you funnel opportunities that you would either have no time for or do not have the skills for.
Here's a list of some of the most common tasks a Lead Generation VA can do for you:
1. Get you a large pool of contacts because they are equipped with many creative strategies to build it and establish a multi-core network for you.
2. Make close to a hundred calls a day to chase potential leads.
3. Set appointments for you while you concentrate on other tasks.
4. Keep your content updated and relevant.
5. Ensure that your emails and other online posts are equipped for the generation of leads.
6. Nurture leads for you.
7. Oversee the development and management of your company's revenue generation efforts.
Hire your Lead Generation VA now
Free yourself from tasks that keep you from focusing directly on growing your business.
It's time to outsource your lead generation endeavors without purchasing a new software (which will still require some of your time, by the way) by hiring someone more than qualified to handle them.
Just follow these steps:
1. Enumerate the tasks you need help with.
2. Determine your budget and timeline.
3. Choose between working with a virtual assistant agency or searching through a large pool of VAs on a freelancing employment site.
One of the greatest investments you can make for yourself is hiring a virtual assistant. Not only will it earn and free you from time-consuming tasks, doing so will empower you to take your company to new heights.
Leave it to the experts like OkayRelax to provide you with high-quality virtual assistant services.
With their controlled and strict screening process and intensive training program, you can be assured of having only the most competent and experienced virtual assistants for your needs.
OkayRelax also allows you the convenience and freedom of selecting the virtual assistant package that suits your needs.
With prices starting at only 29.95 USD, select between a monthly or annual setup with specialized pricing based on the number of tasks you require.
To learn more about how OkayRelax can help you with lead generation, visit our website to read the full blog article.