TRAFFIC STRATEGY #10:
Create Various Forms Of Content
The reality is that people learn in a variety of ways. Some people are visual learners and learn best from videos. Others learn best by reading, and still, others prefer audio content.
If you want to connect with the highest number of people possible, you consider creating content in a variety of formats.
For example, don't just create blog posts on your website. Also, create videos, podcasts, webinars, infographics, and more. The more formats you utilize, the higher the number of people who will resonate with your content, and the more people will eventually come to your website.
One of the best ways to create a variety of content formats is to use what is often called the "pillar strategy."
The pillar strategy involves first creating a lengthy, in-depth piece of "pillar" content. This pillar content could be a video, blog post, podcast, or other content. Your pillar content will be the most extended type of content you create and will cover a subject from a variety of angles and viewpoints.
From there, you take the pillar content and slice it up into smaller pieces of relevant content that all stand on their own.
For example, let us say you created a lengthy pillar blog post. You could then:
- Take one point from that blog post and turn it into a short video
- Take another point from the blog post and turn it into a short podcast
- Take a third point from the blog post and turn it into a series of social media posts.
Each individual piece of content should point people back to your website in some way. For example, at the end of your video, you could direct people to your site for more valuable content.
Your goal is to mostly reuse the same content in a variety of ways, to take your pillar content, and distribute it in a variety of formats.
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