Make no mistake, if you want to succeed in the affiliate marketing game, you have to roll up your sleeves and do the work. A lot of affiliate programs will tell you to just copy and paste their marketing material and you will make money.
There is the hype and there is reality. A lot of companies are not shy on hype. Unfortunately, you cannot build a business on hype. You can only build it on tried and proven performance. Believe me, one of the best ways to get your marketing efforts to perform is to come up with you own affiliate ads. Hers are just five of the reasons why that is the case.
1- Creates a tight fit with your niche
You have to understand that a niche really boils down to the needs of a particular audience. This people have problems to which they are looking for solutions to. Whatever affiliate ad you come up with, it must speak to those problems. Otherwise, you are not going to make a sale. It’s that simple. You have to come up with your own ad that speaks directly to these problems. You can’t just rely on the pre-made ads given by the affiliate program you are promoting. You have to tweak or reposition them.
2- You benefit from your campaign insights
When running initial campaigns on Facebook, its analytical tools give you a lot of tools on what could possibly work and what won’t. Using this information, you should come up with your own ads that make educated guesses on what would get people’s interests. Please understand that getting people’s interests is one thing, but getting them to buy something is another. You have to go though many different waves of revisions until your affiliate ads produce solid results.
3- Take advantage of specific content themes
If you are promoting affiliate offers using a fairly narrow range of content, you might want to create a tighter fit between the content used in promoting the offer and the ads you are using. This increases the likelihood that the readers of your content will view the ads themselves as supplemental content. Make no mistake. People don’t like being advertised to nor do they like obvious ads. Make the ad look and function like additional content that people are more likely to click through and possibly buy something.
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