I get this question a lot. I guess people are concerned about Clickbank’s viability as an affiliate marketing program precisely because it has been around for so long. The thinking is that if a brand has been around for so long, then somehow it is overexposed. According to too many affiliate marketers, if you’re promoting a brand that your audience members have pretty much seen for quite some time, they probably are not going to convert.
Well, that’s their opinion. In many cases, a lot of people who think this way did not do all that well with Clickbank. Again, they’re entitled to their opinion, but you have to understand that their opinion is colored by their negative experience. Maybe they just don’t know what they’re doing. Maybe they did not pick the right product to promote. Maybe they targeted the wrong audience.
There are just a million and one things that they could have done wrong, which produced a negative experience. Sadly, they tend to be united in their negative view of Clickbank. In their understanding, when a brand gets overexposed, its ability to convert traffic into cold hard cash goes down quite a bit.
This is not automatic. Please understand that this does not have to be the case. When it comes to Clickbank, oftentimes, this is not the case. How come? Well, most of the time, you’re not promoting the Clickbank affiliate marketing platform in the first place. Most of the time, you’re promoting a product found in their marketplace. You are not promoting the marketplace itself.
Do you see the difference? This is why it’s a good idea to look at Clickbank as a source with a wide niche coverage of affiliate products. That’s all it is. It’s a source of products you can sell, so you can turn your online traffic into cash. If you get asked whether it’s too late to promote Clickbank, you should have a ready answer.
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