This is the finale and you can read part one, two and three in this series at the link below.
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You definitely want to make sure you understand how to optimize your anchor texts so you will reap the benefits from Google. The benefit is free traffic and that is what you want from Google and when you do what I have shared with you, free traffic from Google is what you will get. Now I will begin and say this to you.
Google cares about which sites you link to. If you link to a site that has bad information, promotes hate, or engages in spammy practices, they can penalize you.
Always check a site’s Alexa ranking and only linking to sites with a score of 100k or less is a smart practice.
Make Sure Anchor Words are Relevant. Anchor words should always describe what’s on the other side of the link. It's a promise to your readers.
Google uses anchors as information to learn what webpages are all about and how important they are so it can rank them in keyword searches appropriately. You definitely want to pick anchors that make sense for the link, and that will help create a positive experience for your readers.
Choosing random words for anchors just for the sake of diversity, it could end up qualifying as clickbait, and your readers won’t be happy; Google watches this too.
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MLM Coach/Mentor with a servant's heart
Social Media Strategist