A characteristic of excellence,depth of knowledge, refers to how well you understand your area of expertise. The more you know about your subject, the more professional you are. It is therefore, essential to learn as much as possible about your industry, your company, and the relative strengths and weaknesses of your competitors.
Learn the policies and the procedures of your company and your competitors. Be familiar with all your company's products, not just the products with which you're involved. Learn about the other departments in your company. Learn everything you can. Study industry trends. Read trade journals and determine how your company rates with the industry. Take advantage of any training programs your company offers. Whatever your field, become an expert.
You should also have a great voice quality in business or non business meetings. A person's voice quality conveys a message that is independent of the words spoken. Every sentence you speak is uttered with sounds that say as much or more than the words themselves. The best example is the word "Oh." It has absolutely no meaning without the voice inflection accompanying it. Think about it. Depending on how you say it, "Oh" can convey surprise, understanding, cynicism, doubt, anticipation, or fear.
Being aware of of the emotion behind your voice will allow you to communicate precisely what you intend to say. It is easy for doubt, fear, boredom, and fatigue to color what you are saying to the customer. If you are aware of your voice quality, you can convey the enthusiasm, confidence, and sincerity that characterize a non manipulative salesperson.
Be aware of your voice and keep in mind the following points:
1. A strong full voice projects confidence
2. Speaking clearly and distinctly indicates intelligence
3. A higher pitch and volume and a faster rate of speaking convey