I spend too much of my time on the internet.I look at a lot of websites-it's part of my business after all!
Small business owners lose money in lots of ways.
Their websites may be hard to read.
They may be ugly,
The keywords may be wrong or even non-existent!
Their SEO is poor!
One of the simplest things to put right is the protocol of youe website.
Go check it now!
Look at the url. Mine is:
If yours has http or other letters at the front you're in trouble-certainly as far as google is concerned.
Unless you have https your website is NOT secure. Secure sites have a small green padlock just before the htpps. If you don't have these your site is untrustworthy in Googles' eyes.
in most cases to use an https you need to have a SSL certificate installed on your website. you can do this yourself or if you're technically challenged or just short of time you can pay someone else to do it for you. 170
Beware,there are a lot of unscrupulous people out there who will try to charge you hundreds for this service. Don't pay more than $100!
To sum up-the 2 key benefits for https are:
1.SEO: if Google and the other search engines know a site is secure from phishing and other security threats,they know that you are taking security and your business seriouly. This will help you to rank higher.
2. TRUST; the more people become aware of https the more they are going to trust sites with it and move on from sites without it. This is especially important if you have a business where customers pay online. Without https your transactions are not secure . You can easily be hacked.
When people realise this they will buy only from sites that they trust.
It won't matter how great your site looks without htpps you might as well sit and burn your money.
Don't have it?
Get it fixed! Now!!