Getting a trademark is a big decision to make for any business. You’re taking a step to protect your brand, and now, you’re trying to find the best way to go about it. Most people say that you can do it yourself, but when you research, thousands of entrepreneurs prefer having somebody else handling the whole process for them.
Not only does it save you a lot of time, but it also reduces the risk of getting your trademark rejected by the Trademarks Office. The question here is, what should you be on the lookout for when getting a trademarking service? What’s a good way to spot those who are just out for your money and don’t have the quality of service you’re looking for?
In this article you will learn all about two basic red flags to spot when looking for a company that will handle your trademark application.
The Price Isn’t Right
You have to take note that cheap isn’t always the way to go. It may be great with products you get at the mal or even affordable clothes, but you should never ever put your business at risk by using these cheap services tht will most likely (and this means 81%—a high number) get your trademark rejecting, leaving it open for other businesses to potentially own a similar, if not the same mark.
Too low is equivalent to dangerous—stay way from companies that promise you the moon for a price that’s too good to be true. More often than not, they’re lying to you, or they don’t necessarily lie, but they give you half-baked services. In other situations, they lso trick you with an affordable (not to cheap either) price. But surprise, surprise, when you need to to anything that isn’t stated in fine print (like major office actions), you end up paying them by the hour.
Yet another bad deal disguised as an awesome and reasonable service, quick-file services are a surefire way to get your brand rejected. If it goes through, you’re literally one of the lucky 16% to get your trademarks without any problems (and this is a very, very small chance). If you thoroughly research about the trademarking process, you would know for a fact that there is no such thing as a shortcut when dealing with the Trademarks Office.
Quick-file is just another way of saying “half-baked”—sure, you find an affordable service, which promises to “instantly” file your application, but in the end this vould be very dangerous for your business and your brnd, becuse it skips a very important step in the entire trademarking process—a comprehensive search that will determine your brand’s trdemarkbility.
Yes, Quickly filing your trademark application can be done by anyone! You can even do it yourself—if you want to waste time and money. But if you really want to get it done right, the best way to do it is by finding a service that can guarantee that the price they give you isn’t just for filing but the entire process, from start to finish.