1. Converse With Your Audience (Be that friend they never knew they needed)
When making your videos always being mindful that you are addressing people. Treat engagement online like a conversation in real life. Although they may not be able to interact with you, talk to them as if they were.
- Make your points clear, simple and digestible
- Emphasize important steps or tips
- Provide humor when applicable (less lecturing and more jestering can go a long way)
- Recap by repeating key points
2. Post Content Consistently
A sure and proven way to establish and maintain engagement is to be a dependable and consistent source of information. Once you have established a viewership, keep them coming back for more. Post often and keep your content fresh, current and, most of all, invaluable. Remember, there are literally thousands of other vloggers pursuing your core audience. You have to make sure that if you have secured a reputation for information, not to disappoint.
3. Understand Your Audience
In this age of “fast-food information”, people want what they want, when they want it. Nothing is worst than tuning into a video only to leave feeling that you hadn’t gotten what you had expected. If you have broken the ice of establishing a rapport, make sure that you continue to give them what they crave. If you are a source of information, continue in that vein. If you are a source of entertainment continue to entertain. Remember, people have tuned in for a reason and it’s up to you to pin-point what that is and leverage it in your favor.
4. Encourage Shares, Likes and Commenting
Engagement is a two-way street that requires both the video and the viewer to succeed. In the age of social media platforms, we have learned, if nothing else, that everyone has an opinion. So, why not allow them to express it through: shares, likes and comments? There is no shame in saying at the end of your video – “if you have found this video helpful, feel free to share, like or comment below”. This says to your viewer that their opinion is valued and that you always want to improve the quality of content you provide. This also provides the opportunity for increased viewership through social proof. However, if you don’t ask – you may not get.
5. Provide a “Call to Action”
Having a viewer watch your video is great, but that should never be your sole concern. Take advantage of the audience you have acquired and make certain you provide a “call to action” after each and every video. This can be as simple as asking them to subscribe to your YouTube channel or following you on one of the various social platforms. You can provide a link to your website or provide NAP (Name, Address and Phone number) to your business or service. Consider all viewers as an opportunity to be pursued.
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