Even if you don’t give today specifically (and no worries, I don’t either), Giving anytime marks the start of the year-end donation cycle, when most nonprofits get the bulk of their contributions.
That timing crunch is a fact of life for most charities, and they bake it into their financial planning, but it has downsides. In particular, giving one big lump sum all at once can feel intimidating for donors, and it can make long-term planning more challenging for nonprofits.
Luckily, there’s a new app for those of you with iPhones and iPads that could make regular donation a tad easier.
The app, Momentum, is produced by a team of dedicated effective altruists; their board members include Peter Singer, development economist Dean Karlan and, for some reason, Cleveland Cavaliers point guard Matthew Dellavedova. Execs behind Momentum previously worked as behavioral science researchers at Duke, and their app is an attempt to apply that research to the concrete task of increasing donations.
The key idea is that Momentum will donate to a thematically appropriate charity whenever triggered by a certain kind of event. You could, say, create a rule to donate 10 cents to charities working on criminal justice and refugee assistance every time Donald Trump tweets. Or you could donate $1 to charities that empower girls and women every time Beyoncé posts to Instagram. You could even — and this is a real rule in the app — donate $1 to Give Directly and other groups working on global poverty every time I, Jully chelesa, publish an article for https://bit.ly/2kLu7zG