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Published on 9/11/2019 additional information available

How to Convince People

# marketing
# advertising

Orangeville, ON (James Doan) Selling and marketing are all about convincing prospects your product or service is something they need. Here are some handy tips for changing minds and getting the sale.

Persuasion is a tricky business. Studies show it is almost impossible to persuade someone who has already made up their mind to oppose you. Your best customers are those who already like your product or service. Your second best customers are people who are undecided, but will make up their mind once they have more information.

Exciting Phrase or Exciting Fact
Good writers and sales people often say you can convince people by showing them rather than telling them. Let’s look at that a different way. Rather than giving your customer or prospect an exciting phrase, give them an exciting fact. Read the Article

What Customers Really Want
If you could zero in on what customers want, you could make a fortune, right? Over and over again, consumer research shows what makes people buy. Customers say they base their purchases on three important things. Read the Article

Look for Values
In our super competitive world, the fastest way to business profits is finding your niche. A niche is a smaller segment of customers who REALLY want what you sell. Read the Article

About the Author
James is currently a Locksmith at Harold Doan and Sons Ltd. A graduate of the University of Waterloo, he has been a member of the Professional Engineers of Ontario since 1982 (Now designated Retired). His background training was in Chemical Engineering, and he later gained experience in retail sales and marketing. He has been active in the Locksmith trade since 1985 .(Click here to visit his blog.) 

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